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Marketing Management: a strategic decision-making approach

658.8
MUL

ASM1582
ASM1583
ASM1584
ASM1585
ASM1586
ASM1000
ASM1001
ASM1002
ASM1003
ASM1004

Mullins, John W
Marketing Management: a strategic decision-making approach / John W. Mullins; Orville C. Walker; Harper W. Body; Jean-Claude Larreche . – 5th. ed. . – New Delhi : McGraw Hill, 2005
520p.
ISBN0071111697

• Business Management;
• Marketing Management

Walker, Orville C.; Body, Harper W.; Larreche, Jean-Claude

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Marketing Management: a strategic decision-making approach