Principles of Marketing
KOT ASM620 ASM621 ASM622 ASM623 ASM624 ASM1752 ASM1753 ASM1754 ASM1755 ASM1756 ASM11645 ASM11646 ASM11647 Kotlar, Philip Principles of Marketing / Philip Kotler; Gary Armstrong; Prafulaa Y. Agnihotri; Ehsan ul Haque . – 13th. ed, . – New Delhi : Pearson, 2010 515p. ISBN9788131731017 • Business Management; • Marketing Management Armstrong, Gary; Agnihotri, Prafulaa Y; Haque, Ehsan ul |