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Marketing communications: integrating offline and online with social media

658.8
SMI

ASM734
ASM735

Smith, PR
Marketing communications: integrating offline and online with social media / PR Smith; Ze Zook . – 5th. ed. . – New Delhi : Koganpage, 2011
483p.
ISBN9780749461935

• Business Communication;
• Marketing Communication;
• Marketing Management

Zook, Ze

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Marketing communications: integrating offline and online with social media