A framework for marketing management
KOT ASM3063 ASM3064 ASM3065 ASM3066 ASM8799 ASM8800 Kotlar, Philip A framework for marketing management / Philip Kotlar; Kevin Lane Keller . – 3rd. ed. . – New Delhi : Pearson, 2007 382p. ISBN9788131716717 • Business Management ; • Marketing Management; Keller, Kevin Lane |