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Services Marketing : text and cases

658.8
NAR

ASM8606
ASM8676
ASM8677

Nargundkar, Rajendra
Services Marketing : text and cases / Rajendra Nargundkar . – 2nd. ed. . – New Delhi : Tata McGraw Hill, 2008
451p.
ISBN9780070616318

• Business Management;
• Marketing Management;
• Service Management

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Services Marketing : text and cases