International Marketing
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CAT ASM8559 ASM8560 ASM8561 Cateora, Philip R International Marketing / Philip R. Cateora; John L Graham; Prashant Salwal . – 13th. ed. . – New Delhi : Tata McGraw Hill , 2009 888p. ISBN9780070666993 • Business Management; • Marketing Management; • International Marketing Graham, John L. & Salwan, Prashant |