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Advertising and promotions an IMC perspective

659.1
SHA

ASM705
ASM706
ASM1642
ASM1643
ASM1644

Shah, Kruti
Advertising and promotions an IMC perspective / Kruti Shah; Alan D'Souza . – 2009 . – New Delhi : McGraw Hill, 2012
987p.
ISBN9780070080317

• Business Management;
• Advertising Management;
• Promotions

D'Souza, Alan

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Advertising and promotions an IMC perspective