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Advertising management

659.1
MOH

ASM8777
ASM8778
ASM8779

Mohan, Manendra
Advertising management / Manendra Mohan . – New Delhi : Tata McGraw Hill, 2008
418p.
• Media and Broadcasting;
• Broadcasting Management;
• Media Management;
• Mass Communication;
• Journalism;
• Advertising Management

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Advertising management