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Services marketing : integrating customer focus across the firm

658.81
ZEI

ASM12303

Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml & others . – 7th ed. . – New Delhi : MGH, 2019
582p.
ISBN9789353160777

• Business Management
• Marketing Management
• Services Marketing

Bitner, Mary Jo
Pandit, Ajay

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Services marketing : integrating customer focus across the firm