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Marketing Management: an applied orientation

658.83
MAL

D321

Malhotra, Naresh K.
Marketing Management: an applied orientation / Naresh K. Malhorta & Satyabhushan Das . – 6th ed. . – New Delhi : PHI, 2012
xviii,948p.; 27 x 21.5cm.
Including Notes & Index
ISBN9788131731819

• Business Management;
• Marketing Management

Das, Satyabhushan

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Marketing Management: an applied orientation