Services marketing : integrating customer focus across the firm
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ZEI ASM10930 ASM10931 ASM10932 ASM10933 ASM10934 Zeithaml, Valarie A. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml & Mary Jo Binter . – 3rd ed. . – New Delhi : MGH, 2003 668p. ISBN0072471425 • Business Management • Marketing Management • Services Marketing Bitner, Mary Jo |