Advertising Management (Record no. 1383)

MARC details
000 -LEADER
fixed length control field 00596nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170504022148.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170504b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177588507
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev
245 ## - TITLE STATEMENT
Title Advertising Management
Statement of responsibility, etc. Rajeev Batra; John G. Myers; David A. Aaker
250 ## - EDITION STATEMENT
Edition statement 5th. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 768p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business Management;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Media
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G.;
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type Total Checkouts Date checked out Total Renewals
  Store Room     Not For Loan Reference Amity University Kolkata Central Library Amity University Kolkata Central Library Reference 05/04/2017 659.1 BAT ASM3930 05/04/2017 05/04/2017 Books      
  Store Room         Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3931 05/04/2017 05/04/2017 Books      
  Store Room         Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3932 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3933 05/04/2017 05/04/2017 Books      
  Store Room         Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3934 05/04/2017 05/04/2017 Books      
  Store Room         Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3935 03/07/2018 05/04/2017 Books 1 11/25/2017  
  Store Room         Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3936 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3937 05/04/2017 05/04/2017 Books      
  Lost and Paid For         Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3938 09/07/2021 05/04/2017 Books 1 03/11/2020  
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3939 01/31/2024 05/04/2017 Books 4 09/12/2023  
  Store Room         Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3940 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3941 05/04/2017 05/04/2017 Books      
  Store Room         Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3942 05/04/2017 05/04/2017 Books      
  Store Room         Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3943 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3944 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3945 05/22/2018 05/04/2017 Books 1 04/02/2018 1
  Store Room         Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3946 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3947 05/04/2017 05/04/2017 Books      
        Not For Loan Reference Amity University Kolkata Central Library Amity University Kolkata Central Library Reference 05/04/2017 659.1 BAT ASM3948 05/04/2017 05/04/2017 Books      
  Store Room         Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3949 05/04/2017 05/04/2017 Books      
  Store Room         Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3950 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3951 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3952 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3953 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3954 03/06/2023 05/04/2017 Books 1 02/20/2023  
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3955 05/04/2017 05/04/2017 Books      
  Store Room         Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3956 05/04/2017 05/04/2017 Books      
  Store Room         Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3957 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3958 03/30/2022 05/04/2017 Books 1 03/25/2022  
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3959 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3960 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3961 05/04/2017 05/04/2017 Books      
  Store Room         Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3962 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3963 05/04/2017 05/04/2017 Books      
  Store Room         Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3964 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3965 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3966 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3967 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3968 03/20/2023 05/04/2017 Books 2 03/06/2023  
  Lost and Paid For         Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3969 05/04/2017 05/04/2017 Books      
  Missing         Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3970 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3971 11/22/2018 05/04/2017 Books 2 11/16/2018  
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM3972 05/04/2017 05/04/2017 Books      
        Not For Loan Reference Amity University Kolkata Central Library Amity University Kolkata Central Library Reference 05/04/2017 659.1 BAT ASM3973 05/04/2017 05/04/2017 Books      
  Store Room     Not For Loan Reference Amity University Kolkata Central Library Amity University Kolkata Central Library Reference 05/04/2017 659.1 BAT ASM9143 05/04/2017 05/04/2017 Books      
            Amity University Kolkata Central Library Amity University Kolkata Central Library   05/04/2017 659.1 BAT ASM10289 12/18/2019 05/04/2017 Books 1 11/12/2019  
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