Marketing research: an applied orientation (Record no. 1515)

MARC details
000 -LEADER
fixed length control field 00482nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220726110450.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170512b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120330443
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 ## - TITLE STATEMENT
Title Marketing research: an applied orientation
Statement of responsibility, etc. Naresh K. Malhorta
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. PHI
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 811p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business Management;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
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          Amity University Kolkata Central Library Amity University Kolkata Central Library 05/12/2017 475.00   658.83 MAL ASM1908 05/12/2017 05/12/2017 Books 5th. ed.        
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          Amity University Kolkata Central Library Amity University Kolkata Central Library 05/12/2017 475.00   658.83 MAL ASM1923 05/12/2017 05/12/2017 Books 5th. ed.        
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          Amity University Kolkata Central Library Amity University Kolkata Central Library 05/12/2017 475.00   658.83 MAL ASM1928 05/12/2017 05/12/2017 Books 5th. ed.        
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