Strategic Brand Management (Record no. 1589)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00538nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170518032130.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170518b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788175541092 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noel |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| Statement of responsibility, etc. | Jean-Noel Kapferer |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogen Page |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 443p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Management; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic Management; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Collection code | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 05/18/2017 | 1 | 658.827 KAP | ASM8594 | 06/07/2018 | 01/10/2018 | 05/18/2017 | Books | |||||||
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 05/18/2017 | 3 | 658.827 KAP | ASM8595 | 08/01/2022 | 01/15/2020 | 05/18/2017 | Books | |||||||
| Not For Loan | Amity University Kolkata Central Library | Amity University Kolkata Central Library | 05/18/2017 | 658.827 KAP | ASM8596 | 05/18/2017 | 05/18/2017 | Books | Reference | Reference |