Research for marketing decisions (Record no. 1597)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00638nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170518075939.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170518b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120307575 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | GRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Green, Paul E. |
| 245 ## - TITLE STATEMENT | |
| Title | Research for marketing decisions |
| Statement of responsibility, etc. | Paul E. Green; Donald S. Tull; Albaum, Gerald |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | PHI |
| Name of publisher, distributor, etc. | Prentice Hall of India |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 784p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Management; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Decisions |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tull, Donald S.; |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Albaum, Gerald |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Collection code | Shelving location | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 05/18/2017 | 350.00 | 658.83 GRE | ASM8786 | 05/18/2017 | 05/18/2017 | Books | ||||||||||
| Not For Loan | Amity University Kolkata Central Library | Amity University Kolkata Central Library | 05/18/2017 | 350.00 | 658.83 GRE | ASM8787 | 05/18/2017 | 05/18/2017 | Books | Reference | Reference | |||||||
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 05/18/2017 | 350.00 | 4 | 658.83 GRE | ASM8789 | 12/17/2019 | 05/18/2017 | Books | 1 | 12/14/2019 |