Marketing research (Record no. 2445)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00415nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170728035611.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170728b xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | David, Aaker |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Statement of responsibility, etc. | David A Aakar; George S Day |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 751p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Store Room | Amity University Kolkata Central Library | Amity University Kolkata Central Library | 07/28/2017 | 1 | 658.83 AAK | ASM9121 | 01/15/2018 | 11/25/2017 | 07/28/2017 | Books |