Marketing research : an applied orientation (Record no. 3048)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00503nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180606133519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180606b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120330443 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : an applied orientation |
| Statement of responsibility, etc. | Naresh K. Malhotra |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | PHI |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 811p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Collection code | Shelving location | Total Checkouts | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Store Room | Amity University Kolkata Central Library | Amity University Kolkata Central Library | 06/04/2018 | 475.00 | 658.83 MAL | ASM11651 | 06/06/2018 | 06/06/2018 | Books | ||||||||
| Store Room | Amity University Kolkata Central Library | Amity University Kolkata Central Library | 06/04/2018 | 475.00 | 658.83 MAL | ASM11652 | 06/06/2018 | 06/06/2018 | Books | ||||||||
| Store Room | Amity University Kolkata Central Library | Amity University Kolkata Central Library | 06/04/2018 | 475.00 | 658.83 MAL | ASM11653 | 06/06/2018 | 06/06/2018 | Books | ||||||||
| Store Room | Amity University Kolkata Central Library | Amity University Kolkata Central Library | 06/04/2018 | 475.00 | 658.83 MAL | ASM11654 | 06/06/2018 | 06/06/2018 | Books | ||||||||
| Not For Loan | Amity University Kolkata Central Library | Amity University Kolkata Central Library | 06/04/2018 | 658.83 MAL | ASM11765 | 10/08/2018 | 06/07/2018 | Books | Reference | Reference | 1 | 09/25/2018 |