Building strong brand (Record no. 6603)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00454nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231011112632.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231011b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781849830409 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Building strong brand |
| Statement of responsibility, etc. | David A. Aaker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Pocket Books |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 380p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | bill no. | bill date | Total Checkouts | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference | Amity University Kolkata Central Library | Amity University Kolkata Central Library | Reference | 09/15/2023 | 1012.35 | 658.827 AAK | ASM12770 | 10/11/2023 | 10/11/2023 | Books | DL-2324/T294 | 14.09.2023 | ||||||
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 09/15/2023 | 1012.35 | 658.827 AAK | ASM12771 | 03/13/2025 | 10/11/2023 | Books | DL-2324/T294 | 14.09.2023 | 1 | 02/27/2025 | |||||||
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 09/15/2023 | 1012.35 | 658.827 AAK | ASM12772 | 10/11/2023 | 10/11/2023 | Books | DL-2324/T294 | 14.09.2023 |