Strategic brand management Kevin Lane Keller
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TextPublication details: New Delhi Prentice Hall 2008Edition: 3rd. edDescription: 692pISBN: 9788131719770Subject(s): Business Management | Brand Management | Business ManagementDDC classification: 658.827
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| 658.81 ZEI Services marketing : integrating customer focus across the firm | 658.827 AAK Building strong brand | 658.827 KAP Strategic Brand Management | 658.827 KEL Strategic brand management | 658.827 KEL Strategic brand management | 658.827 KEL Strategic brand management : building, measuring and management brand equity | 658.827 KEL Strategic brand management : building, measuring and management brand equity |
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