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Strategic brand management Kevin Lane Keller

By: Keller, Kevin LaneMaterial type: Text

TextPublication details: New Delhi Prentice Hall 2008Edition: 3rd. edDescription: 692pISBN: 9788131719770Subject(s): Business Management | Brand Management | Business ManagementDDC classification: 658.827

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Previous	658.827 KEL Strategic brand management	658.827 KEL Strategic brand management : building, measuring and management brand equity	658.827 KEL Strategic brand management : building, measuring and management brand equity	658.827 KEL Strategic brand management	658.827 VER Brand management: text and cases	658.83 ASS Consumer behavior & marketing action	658.83 BER Marketing research	Next

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