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Customer relationship management: a strategic perspective G Shainesh; Jagdish N Sheth

By: Shainesh, GContributor(s): Sheth, Jagdish NMaterial type: Text

TextPublication details: New Delhi Macmillan 2010Description: 198pISBN: 9781403928622Subject(s): Business Management | Public Relation | Customer Relation | Relationship ManagementDDC classification: 659

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Previous	659 MAK Customer relationship management	659 NEW Loyalty.com: customer relationship management in the new era of internet marketing	659 ROB Customer relationship management	659 SHA Customer relationship management: a strategic perspective	659 ZIK Customer relationship management	659.1 BAA Integrated advertising, promotion and marketing communication	659.1 BAT Advertising Management	Next

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