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Strategic brand management : building, measuring and management brand equity Kevin Lane Keller; M G Parameswaran; Isaac Jacob

By: Keller, Kevin LaneContributor(s): Parameswaran, M G; Jacob, IsaacMaterial type: Text

TextPublication details: New Delhi Pearson 2011Edition: 3rd. edDescription: 695pISBN: 9788131756898Subject(s): Business Management | Brand Management | Strategic Brand Management | Strategic ManagementDDC classification: 658.827

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Available		ASM11728
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Available		ASM11755
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Available		ASM6199
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6200
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Available		ASM6202
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Available		ASM6203
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6204
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6205
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Available		ASM6206
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6207
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6208
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6209
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6210
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6211
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Available		ASM6212
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6213
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Available		ASM6214
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Available		ASM6215
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Available		ASM6216
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Available		ASM6217
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6218
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Available		ASM6219
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Available		ASM6220
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Available		ASM6221
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6222
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6223
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Lost Checked out to Heena Taufique (BBA/22/147)	03/14/2025	ASM6224
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Missing		ASM6225
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6226
Books	Amity University Kolkata Central Library Reference	Reference	658.827 KEL (Browse shelf(Opens below))		Not For Loan		ASM6227
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6228
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6229
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6230
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Available		ASM6231
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Available		ASM6232
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6233
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6234
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Missing		ASM6235
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6236
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Available		ASM6237
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Available		ASM6238
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6239
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6240
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6241
Books	Amity University Kolkata Central Library		658.827 KEL (Browse shelf(Opens below))		Store Room		ASM6242
Books	Amity University Kolkata Central Library Reference	Reference	658.827 KEL (Browse shelf(Opens below))	Edition. 4	Not For Loan		ASM6201

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Strategic brand management : building, measuring and management brand equity Kevin Lane Keller; M G Parameswaran; Isaac Jacob

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