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Effective advertising : understanding when, how, and why advertising works Gerard J. Tellis

By: Tellis, Gerard JMaterial type: Text

TextPublication details: New Delhi Sage 2016Description: 201pISBN: 9788178293707Subject(s): Business Management | Advertising | Mass Communication | JournalismDDC classification: 659.1

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Amity University Kolkata Central Library		659.1 TEL (Browse shelf(Opens below))	Available	ASM10755
Books	Amity University Kolkata Central Library		659.1 TEL (Browse shelf(Opens below))	Available	ASM10756
Books	Amity University Kolkata Central Library Reference	Reference	659.1 TEL (Browse shelf(Opens below))	Not For Loan	ASM10757

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