659.1 BAT ASM3930 ASM3931 ASM3932 ASM3933 ASM3934 ASM3935 ASM3936 ASM3937 ASM3938 ASM3939 ASM3940 ASM3941 ASM3942 ASM3943 ASM3944 ASM3945 ASM3946 ASM3947 ASM3948 ASM3949 ASM3950 ASM3951 ASM3952 ASM3953 ASM3954 ASM3955 ASM3956 ASM3957 ASM3958 ASM3959 ASM3960 ASM3961 ASM3962 ASM3963 ASM3964 ASM3965 ASM3966 ASM3967 ASM3968 ASM3969 ASM3970 ASM3971 ASM3972 ASM3973 ASM9143 ASM10289

Batra, Rajeev Advertising Management / Rajeev Batra; John G. Myers; David A. Aaker . – 5th. ed. . – New Delhi : Pearson , 2013 768p. ISBN9788177588507 • Business Management; • Advertising; • Media Myers, John G.; Aaker, David A.