TY  - BOOK
AU  - Batra, Rajeev 
AU  - Myers, John G.; 
AU  - Aaker, David A. 
TI  - Advertising Management 
SN  - 9788177588507
U1  - 659.1 
PY  - 2013///
CY  - New Delhi
PB  - Pearson 
KW  - Business Management;
KW  - Advertising;
KW  - Media
ER  -