TY  - BOOK
AU  - McDaniel, Carl
AU  - Lamb, Charles W. & Hair, Joseph F.
TI  - Introduction to marketing 
SN  - 9788131501573
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Thomson 
KW  - Business Management;
KW  - Marketing Management
ER  -