Kotlar, Philip
Marketing Management / Philip Kotler; Kevin Lane Keller; Abraham Koshy; Mithileswar Jha
. – 14th. ed.
. – New Delhi : Pearson, 2013
596p.
ISBN9788131767160
• Business Management; • Marketing Management
Keller, Kevin Lane; Koshy, Abraham; Jha, Mithileswar