TY  - BOOK
AU  - Kotlar, Philip 
AU  - Keller, Kevin Lane; Koshy, Abraham; Jha, Mithileswar
TI  - Marketing Management 
SN  - 9788131767160
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Pearson
KW  - Business Management;
KW  - Marketing Management
ER  -