TY  - BOOK
AU  - Mullins, John W
AU  - Walker, Orville C.; Body, Harper W.; Larreche, Jean-Claude
TI  - Marketing Management: a strategic decision-making approach
SN  - 0071111697
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - McGraw Hill
KW  - Business Management;
KW  - Marketing Management
ER  -