Kotlar, Philip
Principles of Marketing / Philip Kotler; Gary Armstrong; Prafulaa Y. Agnihotri; Ehsan ul Haque
. – 13th. ed,
. – New Delhi : Pearson, 2010
515p.
ISBN9788131731017
• Business Management; • Marketing Management
Armstrong, Gary; Agnihotri, Prafulaa Y; Haque, Ehsan ul