TY  - BOOK
AU  - Kotlar, Philip
AU  - Armstrong, Gary; Agnihotri, Prafulaa Y; Haque, Ehsan ul
TI  - Principles of Marketing
SN  - 9788131731017
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Pearson
KW  - Business Management;
KW  - Marketing Management
ER  -