TY  - BOOK
AU  - Sherlekar, S A
AU  - Prasad, K Nirmala; Victor, S J Salvadore
TI  - Principles of marketing
SN  - 9789350518823
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Himalaya publishing house 
KW  - Business Management;
KW  - Marketing Management
ER  -