658.83 BOY ASM8633 ASM8634 ASM8635

Boyd, Harper W. Marketing Research : text and cases / Harper W. Boyd; Ralph Westfall; Stanley F Stasch . – 7th. ed. . – New Delhi : All India Traveller Bookseller 816p. ISBN9788185386161 • Business Management; • Marketing Management; • Marketing Research Westfall, Ralph; Stasch, stanley F.