TY  - BOOK
AU  - Boyd, Harper W.
AU  - Westfall, Ralph; Stasch, stanley F. 
TI  - Marketing Research : text and cases 
SN  - 9788185386161
U1  - 658.83 
CY  - New Delhi
PB  - All India Traveller Bookseller 
KW  - Business Management;
KW  - Marketing Management;
KW  - Marketing Research
ER  -