TY  - BOOK
AU  - Smith, PR
AU  - Zook, Ze
TI  - Marketing communications: integrating offline and online with social media 
SN  - 9780749461935
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Koganpage
KW  - Business Communication;
KW  - Marketing Communication;
KW  - Marketing Management
ER  -