TY  - BOOK
AU  - Gupta, R C
AU  - Jain, T C
TI  - Marketing management: process and planning 
SN  - 9789380096148
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - alfa Publication 
KW  - Business Management;
KW  - Marketing Management;
ER  -