TY  - BOOK
AU  - Kotlar, Philip
AU  - Keller, Kevin Lane 
TI  - A framework for marketing management 
SN  - 9788131716717
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Pearson
KW  - Business Management
KW  - Marketing Management;
ER  -