TY  - BOOK
AU  - Manning, Gerald L.
AU  - Reece, Barry L.
TI  - Selling today: creating customer value 
SN  - 9788131706548
U1  - 658.81 
PY  - 2007///
CY  - New Delhi
PB  - Pearson
KW  - Business Management;
KW  - Marketing Management
KW  - Customer Value
ER  -