TY  - BOOK
AU  - Nargundkar, Rajendra
TI  - Services Marketing : text and cases 
SN  - 9780070616318
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Business Management;
KW  - Marketing Management;
KW  - Service Management
ER  -