658.8 ZEI ASM7886 ASM7887 ASM7888 ASM7889 ASM7890 ASM7891 ASM7892 ASM7893 ASM7894 ASM7895 ASM7896 ASM7897 ASM7898 ASM7899 ASM7900 ASM7901 ASM7902 ASM7903 ASM7904 ASM7905 ASM7906 ASM7907 ASM7908 ASM7909 ASM7910 ASM7911 ASM7912 ASM7913 ASM7914 ASM7915 ASM7916 ASM7917 ASM7918 ASM7919 ASM7920 ASM7921 ASM7922 ASM7923 ASM7924 ASM7925 ASM7926 ASM7927 ASM7928 ASM7929 ASM7930 ASM7931 ASM7932 ASM7933 ASM7934 ASM7935 ASM7936 ASM7937 ASM7938 ASM7939 ASM7940 ASM7941 ASM7942 ASM7943 ASM7944 ASM7945 ASM7946 ASM7947 ASM7948 ASM7949 ASM7950 ASM7951 ASM7952 ASM7953 ASM7954 ASM7955 ASM7956 ASM7957 ASM7958 ASM7959 ASM7960 ASM7961 ASM7962 ASM7963 ASM7964 ASM7965 ASM7966 ASM7967 ASM7968 ASM7969 ASM9071 ASM10073 ASM10074 ASM10075 ASM10076 ASM10077 ASM11762

Zeithaml, Valarie A Services marketing : integrating customer across the firm / Valarie A Zeithaml and others . – 4th. ed. . – New Delhi : Tata McGraw Hill , 2009 743p. ISBN9780070660076 • Business Management; • Services Marketing; • Marketing Management