TY  - BOOK
AU  - Baack, Clow
TI  - Integrated advertising, promotion and marketing communication 
SN  - 9788131709965
U1  - 659.1 
PY  - 2007///
CY  - New Delhi
PB  - Pearson
KW  - Integrated Advertising;
KW  - Advertising Management;
KW  - Marketing Communication;
KW  - Business Management
ER  -