TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Kurtz, David L.
TI  - Services marketing: operation, management, and strategy
SN  - 9788177223767
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Biztantra
KW  - Business Management;
KW  - Service Management;
KW  - Marketing Management;
KW  - Service Marketing
ER  -