TY  - BOOK
AU  - Keller, Kevin Lane 
TI  - Strategic brand management
SN  - 9788131719770
U1  - 658.827 
PY  - 2008///
CY  - New Delhi
PB  - Prentice Hall
KW  - Business Management;
KW  - Brand Management;
KW  - Business Management
ER  -