TY  - BOOK
AU  - Lascu, Dana-Nicoleta
TI  - Casebook to accompany international marketing : managing worldwide operations in a changing internatioal environment
SN  - 978817722370S
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Biztantra
KW  - Business Management;
KW  - Marketing Management;
KW  - International Marketing
ER  -