TY  - BOOK
AU  - Shainesh, G
AU  - Sheth, Jagdish N
TI  - Customer relationship management: a strategic perspective  
SN  - 9781403928622
U1  - 659 
PY  - 2010///
CY  - New Delhi
PB  - Macmillan 
KW  - Business Management;
KW  - Public Relation;
KW  - Customer Relation;
KW  - Relationship Management
ER  -