TY  - BOOK
AU  - McLeod, Raymond & Gillbert, Faye W.
TI  - Customer relationship management
SN  - 9788126528059
U1  - 659 
PY  - 2005///
CY  - New Delhi
PB  - Wiley 
KW  - Business Management;
KW  - Customer Management
KW  - Customer Relation;
KW  - Public Relation
ER  -