658.827 KEL ASM6199 ASM6200 ASM6201 ASM6202 ASM6203 ASM6204 ASM6205 ASM6206 ASM6207 ASM6208 ASM6209 ASM6210 ASM6211 ASM6212 ASM6213 ASM6214 ASM6215 ASM6216 ASM6217 ASM6218 ASM6219 ASM6220 ASM6221 ASM6222 ASM6223 ASM6224 ASM6225 ASM6226 ASM6227 ASM6228 ASM6229 ASM6230 ASM6231 ASM6232 ASM6233 ASM6234 ASM6235 ASM6236 ASM6237 ASM6238 ASM6239 ASM6240 ASM6241 ASM6242 ASM11728 ASM11755

Keller, Kevin Lane Strategic brand management : building, measuring and management brand equity / Kevin Lane Keller; M G Parameswaran; Isaac Jacob . – 3rd. ed. . – New Delhi : Pearson, 2011 695p. ISBN9788131756898 • Business Management; • Brand Management • Strategic Brand Management; • Strategic Management Parameswaran, M G; Jacob, Isaac