TY  - BOOK
AU  - Keller, Kevin Lane 
AU  - Parameswaran, M G; Jacob, Isaac 
TI  - Strategic brand management : building, measuring and management brand equity
SN  - 9788131756898
U1  - 658.827 
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Business Management;
KW  - Brand Management
KW  - Strategic Brand Management;
KW  - Strategic Management
ER  -