TY  - BOOK
AU  - Kapferer, Jean-Noel
TI  - Strategic Brand Management 
SN  - 9788175541092
U1  - 658.827 
PY  - 2008///
CY  - New  Delhi
PB  - Kogen Page 
KW  - Business Management;
KW  - Strategic Management;
KW  - Brand Management
ER  -