TY  - BOOK
AU  - Newell, Frederick 
TI  - Loyalty.com: customer relationship management in the new era of internet marketing 
SN  - 9780071357753
U1  - 659 
CY  - New Delhi
PB  - McGraw Hill 
KW  - Business Management;
KW  - Public Relation;
KW  - Customer Relation;
KW  - Customer Management
ER  -